Digital technology’s capacity to generate income and jobs depends on the role played by local authorities in stimulating this new economic sector.
Digital services can contribute to traditional economic development by increasing the productivity of enterprises, improving infrastructure operation, favouring innovation, and improving the attractivity of the city (tourism or heritage protection). The main advantage is that it can support almost all the local economic sectors.
While it spreads within existing firms, digital technology also generates flexible and innovative types of companies, increased tax revenue and local job opportunities – particularly for young people. Commitment is required from local authorities to foster the emergence of this dynamic economic fabric and guarantee its anchorage in the territory, for it to become a real driving force behind local development.
Several models for the development of the digital environment
Digital technology is a particularly dynamic business sector, which mobilises a diversity of stakeholders with a variety of capacities for influence, investment and impact.
The “turnkey” offers of the major groups
Developed by major companies (through research & development departments), technical solutions are devised in the interests of these companies to increase their revenue. Certain solutions can be expensive for cities and not suited to local context.
For them to have a real grip on local reality and be suited to the users, strong guidance on the part of the local public authorities is necessary to supervise a form of order which is in the public interest and accessible.
The start-up model
Over the past few years it has imposed itself as a new urban business model: small, dynamic, responsive to demand for innovation but with still uncertain economic benefits in numerous cities. The challenge for these new structures is to be able to find available space to create their prototype, but also premises for scaling up, that is to say meeting firms and financial bodies that could either buy them, or fund them to develop an activity that goes beyond the pilot phase to generate income and jobs.
This change of scale depends, certainly, on the growth capacity of these firms, but also on external variables on which the municipality can intervene: stability of institutional framework, access to financial resources, availability of innovation support, identification of customers and promising markets. Local authorities can also encourage (or even co-fund) development of incubators
Incubators
Support structure for business creation projects. Provide know-how, a network and logistics during the first stages of the life of the company. Incubators address companies that are very young or in the course of being incorporated.
Incubators stand out by the services they propose, whether or not they are profitable or by the type of projects they target.
Since the mid 2000s, “second generation incubators” have appeared known as accelerators, offering aid for the creation of a firm in exchange for shares in the new company.
(to develop prototypes) or accelerators (places that create contact between start-ups and “corporate clients” to lead to industrialisation).
Supporting digital innovation
The third way is the introduction of local strategies to create favourable conditions for digital urban innovation. In close relation to a national policy framework, these policies can be implemented by the local authorities to allow a mature ecosystem to emerge on the territory.
To do so, it is necessary to assemble the human, financial and technical resources necessary for the development of innovative SMEs. Skills can be mobilised for example via partnerships with universities or the creation of innovation centres bringing stakeholders together on a chosen territory.
Organising meetings with banks and local investors for new enterprises can also facilitate scaling up and the identification of commercial markets.