Convince the population of the relevance of the approach is condition of success for massive and sustainable use of new digital tools.
All the systems implemented by local authorities must be the subject of a communication campaign to make sure they are appropriated by the users. Introducing training and awareness raising sessions is essential to make the tools sustainable. These initiatives often provoke resistance or even incomprehension, so time is required to boost staff and citizens’ skills.
An issue related to the introduction of these e-governance systems is that of transparency and accountability. This must be considered a real asset, and not a risk by the authorities: the acceptance and use of digital systems in fact goes hand in hand with increased user satisfaction on the new services offered. Communicating on the impacts (internal economies, gains in efficiency, reduced errors and deadlines, adaptation to all population categories) provides arguments the local authority must render accessible and comprehensible.
Incorporating digital technology into municipal management can be an opportunity to develop an open platform for publishing data on public management (Part C). The opening of public data is part of local public action transparency and increased trust of inhabitants towards local elected representatives.