Big data
Literally large amounts of data or mega data. The production of data in the digital world has changed scale at the level of 3 “V”s: volume, velocity (speed of production in real time) and variety (multiple sources and types of data). This new paradigm imposes a change of computer tools, at the level of capture, storage, searches, sharing, analysis and display. Big data can produce information that is often original for marketing, research, optimising business processes, sports, etc.