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Casablanca, Morocco

DataCity: open innovation system

A municipality orients innovation towards the resolution of public urban problems.

In 2017, the town of Casablanca partnered with the company NUMA to set up the DataCity initiative, already experimented in Paris in 2015. This is an open, nine-month innovation programme concerning the municipality’s urban problems and challenges to seek concrete solutions on site.


The solutions proposed were prototyped by start-ups, in collaboration with the programme partners (RATP Dév, Casa Tram, Inwi, Lydec, Michelin, LafargeHolcim, city of Casablanca). In a co-construction approach with the municipality of Casa, the latter made data and internal expertise available, as well as concrete experimentation fields. The programme allowed the creation of opportunities for medium-term commercial partnerships between firms and start-ups.

The intellectual property of the solutions developed remains in the hands of the start-ups so that they can be the first beneficiaries of the programme.

Eight Moroccan start-ups were selected, including, for example, Kezakoo, which develops training materials for building applicators to support improved quality in the building industry in Casablanca.

Lessons learnt

  • With few means, the municipality can be at the heart of a partnership approach allying start-ups, firms and inhabitants.
  • Over a period of nine months, the local authority engaged in a rationale of stimulation of the local economy.

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